Kylie Jenner in the $50M Fantasy Bra at Victoria's Secret 2026

The Fantasy Bra came back after eight years and it went to Kylie Jenner, the first person outside the Victoria's Secret model roster to wear it. The show was on 18 October 2026 at Sony Pictures Studios in Culver City, Los Angeles, and she closed it: Jacob & Co. bra, a short silky skirt over strappy white lingerie, white feathered wings to the floor, and clear PVC mules by Amina Muaddi, the show's official shoe partner. Below, what the bra actually is, why the rest of the look is so plain, and the lingerie and party pieces on BranSpot that get you there.

The look

Jacob & Co. made the bra and the trade press puts it at about $50 million, the most valuable Fantasy Bra yet (Forbes). The centre stone is a 75.54-carat diamond; reports agree on roughly 4,400 diamonds set in white gold, with no fabric at all, and on 15 artisans and more than a thousand hours (Yahoo). Who What Wear describes the rest: a silky miniskirt over strappy white lingerie, giant feathered angel wings in white, soft waves and lash clusters (Who What Wear). The skirt reads white in some photographs and silver in others, which is the light off the diamonds. The shoes were Amina Muaddi's Alexa Glass 95, a clear PVC mule on a silver sole, so the foot looks bare (WWD).

How to wear it

Nobody is copying the bra, which is the point of it: everything else in the look is deliberately quiet so the bra can be loud. That part you can copy. A white lace bralette and matching thong, a short skirt in white or silver, one piece of white feather, a clear-heeled mule and a single diamond pendant. Keep the hair soft and the jewellery to one thing.

Get the look

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  The braFor Love & LemonsFor Love & Lemons Layered Lace Bralette$119A white layered lace bralette. The shape of the look without the $50 million.Shop the piece
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  The thongBluebellaBluebella Leonora Lace Thong Panties$30Bluebella's Leonora lace thong in white and sheer, the strappy white lingerie the skirt sat over.Shop the piece
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  The skirtNensi DojakaNensi Dojaka Silver Sequins Mini Skirt$307Nensi Dojaka's silver sequin mini, for the silver reading of the skirt. Short, and it catches light the way the bra did.Shop the piece
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  The feathersLAMARQUEZAINA Feather Bustier, WHITE$295Lamarque's white feather bustier, the wings scaled down to something you can wear to dinner.Shop the piece
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  The shoeAmina MuaddiAmina Muaddi Clear PVC Mule Sandals with Sculptural Stiletto Heel$443Amina Muaddi's clear PVC mule on the sculptural heel. Same house as the runway shoe, same trick: the foot looks bare.Shop the piece
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  The diamondPiranesiPiranesi 18K White Gold Maison Diamond Pendant Necklace, 16$6,840One diamond pendant in white gold. The look has one piece of jewellery; this is it.Shop the piece

More red-carpet looks on the BranSpot blog.

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